Free template
A practical SEO strategy template for a small team
Download a simple SEO strategy template that connects goals, keywords, pages, owners, and results.
Editable CSV
Start with a ready-made structure
Download the CSV, fill in what you know, and update it as the work moves forward.
Your template
Fields ready to fill in
A strategy is useful when it tells somebody what to do next. This template keeps the plan close to the work: one goal, a short keyword list, a page for each opportunity, and a place to record what changed.
- Goal
- Baseline
- Target
- Owner
- Review date
A Rankbench template page · Updated
How it works
Built around the work that comes after the click
Each part of the page connects to a real Rankbench workflow, so visitors can move from understanding the feature to trying it.
01
Fill the baseline first
Record organic clicks, conversions, the pages already earning impressions, and the product action you want search visitors to take. Leave unknown values blank instead of turning guesses into targets.
02
Map a query to a page
Give each primary keyword one page. Add supporting questions to that page's brief instead of creating a second URL for every variation. This keeps the plan readable and reduces cannibalisation.
03
Review the plan each month
Keep finished work visible. Move pages that gained impressions into a refresh queue, record the next action, and remove ideas that no longer match the product.
The workflow
A clear path from search question to published page
The product keeps the decisions together so the work does not disappear between research, writing, review, and publishing.
01
Download the starting point
Start with a useful question and the evidence you can actually inspect.
02
Fill in the decision you need to make
Keep the brief, sources, and review decision close to the draft.
03
Move the finished plan into Rankbench
Send the finished work where it belongs and keep the result visible.
Questions
Before you start
Short answers to the questions people usually ask before they choose a workflow.
Continue reading
Next step
See what Rankbench can do with your site.
Start with the free audit and content planning workflow. Add scheduled writing when it is useful.