17 guides
Site audit & search growth
What the audit finds on your pages, what your Google data says, and the one list that ranks both by what it is costing you.
Start here
What an audit does, and how to read the page it produces.
- The SEO overviewThe five tabs, the figures across the top, what the overview recommends first, and how the whole module fits together.
- Running the site auditWhat the audit does in one run, how to start it and cap it, how long it takes, what it fills in when it finishes, and what to do when it fails.
- The site health scoreWhat the number out of 100 measures, what it does not, how the change line works, and the honest way to move it.
The Fixes tab
Everything worth changing, in one list, worst first.
- The Fixes tabThe one list of everything worth changing, its filters, what a fix's detail panel holds, and the four states a fix moves through.
- Findings, and how to read oneThe parts of a finding in order, what the priority means, where the click estimate comes from, and what happens to a finding over time.
- Working your fix listThe On my list filter, marking work done, the check-back that confirms it, and a rhythm that survives contact with a real week.
- The kinds of fix, and how to triageThe four categories the Fixes tab filters by, what each is worth in practice, how priority is decided, and the order worth working in.
- Everything Rankbench looks forThe full reference of findings, grouped by family, with what each one means and what it usually needs from you.
- Internal linksThe links the audit suggests adding between your own pages, why it suggests each one, and the check that confirms you made it.
- TopicsYour pages grouped by subject, the topics with no lead page, and how a gap here becomes an article on the calendar.
- Pages nothing links toThe pages no other page on your site links to, why one earning traffic is the sharpest thing the audit finds, and what to do with each.
- Past auditsThe record of every audit and the steps inside it, and how to use it to check whether a change actually helped.
The Search tab
Connect Google, then read what it says about your pages.
- Connecting Google Search ConsoleWhat connecting adds, the two-minute flow, how the right property gets chosen, what syncs and when, and what to do when the connection lapses.
- The Search tabYour Google data: the four headline figures, the ranges, what moved this month, the pages that gained or lost, and the query and page tables.
Competitors and authority
Who else wins your searches, and how much weight your domain carries.
The map
Your pages and the links between them.