The SEO overview

The SEO section answers one question: what should you change today to rank better? The Overview tab is the front door, and it is where a session should start.

Getting there

SEO in the sidebar opens the workspace's site. At the top sit the site's name and domain, and a line saying where things stand, such as "Last audited today · next audit tomorrow, 4:01 AM". <!-- example -->

Audit again on the right starts a fresh audit; the sliders icon beside it opens the optional caps on how far an audit goes. On a site that has never been audited the button reads Start the audit instead.

While an audit runs, the figures below carry a note saying they are from the previous one until this finishes.

The seven screens

The SEO section has no tab row of its own; the sidebar lists its screens.

Overview is the summary: what the site earns, what the fixes and opportunities would add, and how the audits are going.

Search is your Google data: clicks, impressions, positions, and what moved.

Opportunities is what the site could gain: searches just below page one, pages to build, topics to lead, titles people scroll past.

Fixes is the list of repairs to pages you already have.

Competitors is who else ranks for your searches.

Authority is what other sites linking to you add up to.

Map draws your pages and the links between them.

Old addresses still work. Anything bookmarked under the previous section names redirects into the right tab here, so a link in an old email still lands.

Where this site stands

Four figures across the top of the Overview, each opening its own screen.

Google clicks, last 28 days, with last month beside this month. Without Search Console connected this asks you to connect it. See connecting Google Search Console.

Domain authority, out of 100, with how many sites started or stopped linking to you.

Site health, out of 100, with how many problems are new and how many were fixed since the previous audit.

Among similar sites, where you sit by estimated visits.

The other screens carry a row of the same figures, so switching never loses your place.

Since your last audit

One line comparing this audit with the previous one, such as "health 83/100 → 86/100 · 13 new findings". <!-- example --> It is the fastest way to tell whether last week's work landed.

Your clicks, and what the work would add

A chart of your Google clicks week by week, with what the fixes and the opportunities would add drawn on top as an assumption, not a forecast. It fills in once Search Console is connected.

Fixes and Opportunities

Two cards. Fixes counts the repairs to pages you already have, says what they would add in clicks when Search Console is connected, and opens the biggest job with Fix the top issue now. Opportunities counts the ways to gain clicks you do not get yet and opens the biggest with Start earning more clicks. View all on either card opens its screen.

The Fixes tab explains how the list is grouped into jobs.

This month

On the right: the pages that gained and lost the most clicks, the similar sites you are measured against, and the Audits card with each audit as a dot, how many problems are new or fixed, and how much of the site the latest audit read, such as "100 of 193 pages audited · plan covers 500". <!-- example --> See every audit opens the full history. See past audits.

Under the cards, two offers: partner links for the site, and a month of articles planned from the audit. Both wait until the results above them have been read.

Before the first audit

On a site that has never been audited, the page is a short ladder instead: verify you own the site, run the audit, and optionally connect Google. The third step is explicitly optional, and the page says why: the audit on its own fills in health, problems and findings, and connecting Google later adds your real clicks and positions on top.

A sensible rhythm

Audit after you ship changes, not on a timer. The audit is something you start; it does not run on a schedule.

Two things do run without you. Findings are re-checked overnight, so a fix you made yesterday is reflected today. And if Google Search Console is connected, it syncs overnight too.

So the useful habit is: make changes, run an audit, read Since your last audit, and press Fix the top issue now.

Where to go next

Start with running the site audit, then work the Fixes tab. For the whole first pass as one story, read how to run your first site audit and ship the fixes.