The Search traffic page

Search traffic is where your Google Search Console data lives in Rankbank. Its description: "Optional. Connect Google Search Console and Rankbank can see which pages people already find you through, then favour those pages in what it suggests."

It's also the page you connect from. See connecting Google Search Console for that flow, the property picker, and what the sync ranges do.

The six stat cards

Across the top, six numbers for the selected range, each with a line underneath comparing it to the period before.

Card	What it counts
Organic Clicks	People who clicked through to your site from Google.
Impressions	Times one of your pages appeared in results. Rankbank calls these appearances.
Average CTR	"Clicks divided by impressions."
Average Position	"Impression-weighted average position."
Pages with Impressions	"Known URLs receiving demand."
Unmatched URLs	"Search Console URLs not mapped to the latest crawl."

Click-through rate, or CTR, is the share of people who saw your listing and clicked it. It's the number the Make more people click section of the growth plan is built on: a page with plenty of impressions and a poor CTR has already won the hard part and is losing at the last step.

Unmatched URLs is the sleeper card. It counts pages Google has data for that a crawl following your own internal links never reached. That's usually old campaign pages, an orphaned section, or an area the navigation forgot, and above 50 appearances it turns into the finding Pages Google knows and your site forgot. Free traffic landing somewhere your site doesn't acknowledge.

Reading the deltas

Four cards carry a comparison line, and it's silent when there's nothing to compare against, because a delta against a window that was never fetched would be a lie.

With no previous window: "Clicks in the selected range."

With one: "Up 240 clicks on the period before.", "Down 91 appearances on the period before.", or "The same as the period before."

Position gets its own treatment, because positions improve by getting smaller and nobody should have to translate that in their head: "Improved 2.4 places on the period before." or "Slipped 1.8 places on the period before." Movements under half a place read "About where it was in the period before."

Pages that gained, pages that lost

Two lists side by side, up to five pages each, comparing this window with the one before. Each row shows the movement as #8.2 → #4.6 and the click change as a signed number.

Pages that gained is a check on your own work. If you rewrote three titles two weeks ago, this is where you find out whether it landed.

Pages that lost carries a pointed description:

Worth a look before the slide continues — a page that already earned clicks is easier to defend than to win back.

That's the honest priority. Recovering position eight from eleven is ordinary work. Recovering it from thirty is a project. A page that's slipping is cheaper to save now than to rescue later, which is also why the Losing ground finding is high severity while most page-level findings are medium.

When nothing moved either way, the lists say "Nothing moved either way this period."

Search opportunities

A scored list of searches where you already appear and could climb, described as "Searches where you already show up and could climb — pulled from your own Search Console data."

Each opportunity carries a level. High at a score of 72 or above, medium at 45 or above, low below that. The score is built from several signals, and the reasons underneath say exactly which ones applied, in these words:

• "1,240 impressions in the selected period."
• "310 impressions show measurable demand."
• "Average position 12.4 is in the review range."
• "CTR 1.2% is low for the visible demand."
• "Only 1 meaningful incoming internal links are known."
• "Page belongs to Web performance."
• "Crawl structure marks the page as true orphan candidate."

Read the reasons rather than the level. A high score built from "impressions" plus "position in the review range" is a content problem. A high score built from "only 1 meaningful incoming internal links" plus "true orphan candidate" is a linking problem, and the fix is minutes rather than hours. The two need completely different work and the level alone can't tell them apart.

Structural weakness is the signal to look for. When "crawl structure marks the page as..." appears, suggested links probably already has a proposal for that exact page.

Top pages and top queries

Top pages lists "Pages with the strongest search demand in the selected period." This is your site as Google's users actually experience it, which is often not the site you think you have. The pages at the top of this list deserve the most internal links, and when they don't get them that's the finding Best pages, least support.

Top queries lists "Aggregated query signals retained for the bounded sync window."

You'll see rows where the query reads No query. Google withholds the search term on some rows, usually because too few people used it for the term to be reported without identifying somebody. The clicks and impressions on those rows are real, the words simply aren't available. It's a Google privacy behaviour, not a Rankbank gap, and it shows up in every tool that reads this data.

The range switcher

Three ranges: 7 days, 28 days, 3 months. Switching changes every number on the page and every comparison with it.

28 days is the default and the window the rest of the module assumes, including the Google clicks, 28 days tile on your Overview. 7 days is for checking something you shipped this week. 3 months is the honest window for judging whether a change actually worked, because a month of data on a small site is mostly noise.

Every window ends two days ago. Google finalises its data late, so the last two days are incomplete, and comparisons use the immediately preceding window of the same length so the two are a fair match.

How much of Google you cover

A tile that answers a question Search Console cannot:

Not just the searches Google reported to you — every search this domain turns up for anywhere in the first hundred results.

Three figures:

Searches you appear for. How many distinct searches your domain turns up for at all, anywhere in the first hundred results.

Visits those rankings are worth. An estimate of what that presence should be worth per month.

Clicks Google actually recorded. Your real Search Console clicks for the same period, when you're connected.

The footer changes depending on whether you're connected. With Search Console:

The first two numbers are estimates from advertising and ranking data; the last one Google measured itself. A large estimate beside few real clicks usually means the rankings exist but sit too low on the page to be clicked — which is what the findings here are for.

Without it:

These are estimates from advertising and ranking data, not from your own site. Connect Search Console and you can hold them up against the clicks Google actually recorded.

Either way, a Measured {date}. line sits underneath.

The same tile appears on the growth plan and on your Overview, always with the same numbers.

When there's no data yet

Connected but nothing synced, and the page says which of three things it is: "The last sync didn't finish, so there's nothing to show yet.", "Your site is connected, but no data has been pulled yet.", or "Pick which of your Google sites this project reports on, above."

Underneath: "Use the Sync button above to pull the last 28 days from Google. Clicks, impressions, positions and your search opportunities all appear here once it completes."

One statement and one next step, rather than six cards each reading "unavailable".